Political billboard

Hi, i just read today's papers, as usual the local papers had dedicated several pages to publish the political bickerings. This morning i came across the news article commenting on the Billboard with the new Selangor Menteri Besar's picture, some people argued that it is a waste of money, but if i can remember well for the past ... um.. probably many, many years ago, this kind of billboard has been in existence, with the picture of the Previous Menteri Besar, but i can't remember anybody criticising it. Why now?